Business planning can feel intimidating, especially to first-time founders. At Palo Alto Software, I wrote SEO-optimized articles and scripted educational video that turned complex topics into clear, practical steps.
LivePlan and Bplans help people plan, fund, and grow their businesses. Most of their readers aren’t finance experts. They come from search with a specific question, like how to write a plan for a coffee shop or which numbers actually matter, and they need an answer they can use right away.
The content had to rank well enough to be found, and be clear and encouraging enough that readers would trust the brand with the next step.
The numbers founders should track, from customer acquisition cost to cash runway, explained in plain language.
LivePlan · Industry guideA five-step guide for vacation rental hosts, from market research to pricing, with a downloadable template.
LivePlan · PlanningWhy understanding your audience comes before everything else in a business plan.
LivePlan · PlanningHow to explain what your business does, and why it matters, in a few clear sentences.
LivePlan · ForecastingMaking financial forecasting approachable for people who aren’t accountants.
LivePlan · FundingOptions beyond the bank loan, explained so owners can weigh them for themselves.
Plus industry guides for coffee shops, breweries, fast food restaurants, and fix-and-flip real estate.
Starting a Business: Why You Need a Business Plan
An evergreen explainer for the Bplans YouTube channel that I scripted and appeared in.
I also wrote, directed, and acted in a LivePlan series on common business planning mistakes. The series was based on our own research into where small business owners get stuck, and it used humor to make a dry topic easier to watch.